Cross-selling and up-selling would feature more as well.Īlthough they focus on the customer, agents don’t seem to put a large importance on providing advice to their customers. What is Important to Insurance Agents?Īccording to the Accenture report, insurance agents place more importance on keeping customers than either servicing customers or attracting new customers, yet if they had more staff finding new business would then become top priority. However, social media and mobile were given low importance rating by those who took part. The top two digital aspects were thought to be: 48% saw better brand building with increasingly effective marketing campaigns as one of the top threats to their business.
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